Me voy de viajecito. Estaré esta noche en Amsterdam y mañana en Düsseldorf, hablando de “Web 2.0 and the “attention economy”: some trends and examples” (detalles en la página de Alumni del IE). Si alguien me lee desde esos lares, por supuesto encantado si se acerca. El resumen de la charla viene a ser:

We’ve been quite a while now hearing buzz and noise about the so called Web 2.0, and the new projects and websites being labeled as such. What’s true about all that? Whilst for some, Web 2.0 is just another way to bring back to life the spirit that led us to the dot.bomb demise; for others, Web 2.0 is the new truth, the path to the so called “attention economy”, a newly developed world where everything is valued according to the amount and type of attention it is able to generate. Learn trends, examples, and a little bit of “what’s hot and what’s not” in the ever evolving Web 2.0 panorama, and see if you should care about what’s going on into that dance floor.

Hasta el viernes, por tanto, escribiré irregularmente, en función de la conectividad en hoteles y aeropuertos o a golpe de BlackBerry.